THE PRIZE

The Ooshot Award discovers and distinguishes images designed for creative commissions.

The worldmap of photographic prizes is ever expanding and contemporary photography has never been so celebrated. In this landscape, commissioned photography appears as the poor cousin, although art has very often nourished advertising campaigns, and a multitude of artists have produced personal work in the context of commissions and orders. This close porosity between two apparently distant worlds leads today to a reflection on the status of commissioned photography, its stakes, its perspectives and its inscription in the histories of art and photography.

By helping the brands better define their projects of communication through images, by accompanying them in their relationship with the photographer, by guiding the artists to understand the specifications that are submitted to them, Ooshot, through the Ooshot Award, matchmakes the talents of authors with the needs of the project. So that an image creator, a ‘craftsman’ of the eye, chosen for its artistic qualities, can be revealed, and suddenly do wonders …

The Ooshot Award will reward a photographic commissioned work done by a professional photographer on behalf of a client. It concerns all the sectors where images are called upon to serve a communication objective: corporation, institution, community, industry…, whatever its field of application: fashion, advertising, beauty, still life, culinary, reportage/documentary, portrait, etc. The prize only excludes press photography.

The laureate will receive an endowment of € 10,000 to continue or undertake a personal photographic project. Special mentions and/or favorites of the jury may be awarded.

An award ceremony and an exhibition in the spring of 2019 will take place at a prestigious place of the world of fashion or art in Paris.

Submission online from September, 11 to November, 15 2018 (00:00).

THE PRIZE

The Ooshot Award discovers and distinguishes images designed for creative commissions.

The worldmap of photographic prizes is ever expanding and contemporary photography has never been so celebrated. In this landscape, commissioned photography appears as the poor cousin, although art has very often nourished advertising campaigns, and a multitude of artists have produced personal work in the context of commissions and orders. This close porosity between two apparently distant worlds leads today to a reflection on the status of commissioned photography, its stakes, its perspectives and its inscription in the histories of art and photography.

By helping the brands better define their projects of communication through images, by accompanying them in their relationship with the photographer, by guiding the artists to understand the specifications that are submitted to them, Ooshot, through the Ooshot Award, matchmakes the talents of authors with the needs of the project. So that an image creator, a ‘craftsman’ of the eye, chosen for its artistic qualities, can be revealed, and suddenly do wonders …

The Ooshot Award will reward a photographic commissioned work done by a professional photographer on behalf of a client. It concerns all the sectors where images are called upon to serve a communication objective: corporation, institution, community, industry…, whatever its field of application: fashion, advertising, beauty, still life, culinary, reportage/documentary, portrait, etc. The prize only excludes press photography.

The laureate will receive an endowment of € 10,000 to continue or undertake a personal photographic project. Special mentions and/or favorites of the jury may be awarded.

An award ceremony and an exhibition in the spring of 2019 will take place at a prestigious place of the world of fashion or art in Paris.

Submission online from September, 11 to November, 15 2018 (00:00).

SPONSOR OF HONOR

© Zhong Weixing

WILLIAM KLEIN

The Ooshot Award is sponsored by William Klein,internationally renowned painter, photographer and filmmaker, and author of many iconic advertising campaigns (Dim, Citroën, Naf Naf, Ricqlès…).

© William Klein, Publicis, Slips de DIM, 1971

SPONSOR OF HONOR

© Zhong Weixing

WILLIAM KLEIN

The Ooshot Award is sponsored by William Klein, internationally renowned painter, photographer and filmmaker, and author of many iconic advertising campaigns (Dim, Citroën, Naf Naf, Ricqlès…).

© William Klein, Publicis, Slips de DIM, 1971

THE JURY

A jury composed of personalities from the world of image, business and communication will designate the winner and special mentions. They will meet on December 3, 2018.

ALEX PRAGER
PRESIDENT OF THE JURY

PHOTOGRAPHER

The jury of the Ooshot Award is chaired by Alex Prager, photographer and filmmaker. Alex Prager (USA) constructs enigmatic and elaborately staged scenes that draw inspiration from a wide range of influences and references, including Hollywood cinema, experimental films, popular culture, and street photography. Her work seamlessly crosses different genres of photography, from art to fashion to advertising. Prager has carried out major advertising and communication campaigns, notably for Mercedes Benz, Hermès, Dior, Bottega Veneta, Tiffany’s…

RÉMI BABINET

FOUNDING CHAIRMAN AND CHIEF CREATIVE OFFICER
OF BETC GROUP, PARIS

XAVIER BARRAL

PUBLISHER, EDITIONS XAVIER BARRAL, PARIS

SUSANA GALLEGO CUESTA

SENIOR CURATOR - EXHIBITIONS MANAGER, PHOTOGRAPHIC
COLLECTION, PETIT PALAIS, PARIS

VALERIE HERSLEVEN

PRESIDENT & CO-FOUNDER, OOSHOT, PARIS

FRANCESCA MARANI

PHOTO EDITOR VOGUE.IT AND PHOTOVOGUE
CURATOR OF THE PHOTO VOGUE FESTIVAL

SYLVAIN OREBI

PRESIDENT OF ORIENTIS (KUSMI TEA), PARIS

SOPHIE TOPORKOFF

CREATIVE DIRECTOR, HERMÈS, PARIS

CHRISTOPH WIESNER

ART DIRECTOR, PARIS PHOTO, PARIS

THE JURY

A jury composed of personalities from the world of image, business and communication will designate the winner and special mentions. They will meet on December 3, 2018.

ALEX PRAGER
PRESIDENT OF THE JURY

PHOTOGRAPHER

The jury of the Ooshot Award is chaired by Alex Prager, photographer and filmmaker. Alex Prager (USA) constructs enigmatic and elaborately staged scenes that draw inspiration from a wide range of influences and references, including Hollywood cinema, experimental films, popular culture, and street photography. Her work seamlessly crosses different genres of photography, from art to fashion to advertising. Prager has carried out major advertising and communication campaigns, notably for Mercedes Benz, Hermès, Dior, Bottega Veneta, Tiffany’s…

RÉMI BABINET

FOUNDING CHAIRMAN AND CHIEF CREATIVE OFFICER
OF BETC GROUP, PARIS

XAVIER BARRAL

PUBLISHER, EDITIONS XAVIER BARRAL, PARIS

SUSANA GALLEGO CUESTA

SENIOR CURATOR - EXHIBITIONS MANAGER, PHOTOGRAPHIC
COLLECTION, PETIT PALAIS, PARIS

VALERIE HERSLEVEN

PRESIDENT & CO-FOUNDER, OOSHOT, PARIS

FRANCESCA MARANI

PHOTO EDITOR VOGUE.IT AND PHOTOVOGUE
CURATOR OF THE PHOTO VOGUE FESTIVAL

SYLVAIN OREBI

PRESIDENT OF ORIENTIS (KUSMI TEA), PARIS

SOPHIE TOPORKOFF

CREATIVE DIRECTOR, HERMÈS, PARIS

CHRISTOPH WIESNER

ART DIRECTOR, PARIS PHOTO, PARIS

PRE-SELECTED CANDIDATES

THE NOMINATORS

The Ooshot Award invited 30 nominators selected for their expert eye in their field of imagery to propose their selection of photographers who marked the scenery of commissioned photography the last three years. But beside being nominated a photographer can partake without any limit in age nor territory.

Béatrice Andrieux

Artistic Director, AIPAD, New York

Clair Carter-Ginn

Creative Consultancy, Forecast Agency

Louise Clements

FORMAT festival director, Ferby

Lucie Conticello

Photography Director, M Le Monde, Paris

Floriane de Saint Pierre

Founder, Floriane de Saint Pierre & Associés and Eyes on Talents

Araz Fazaeli

Founder, The Tehran Times

Marcel Feil

Artistic Director FOAM, Amsterdam

Amélie Gillier

Artistic & Style Expert Associate Director, EXCP

Clare Grafik

Curator, Photographer’s Gallery, London

Marion Hislen

Photography delegate, Ministry of Culture, Paris

Karen Jonsson

Corporate & Special Projects development Manager Magnum Photos, Paris

Alexander Keblow Kofoed

Student, Danish School of Media and Journalism – Creative Communication

Anna-Alix Koffi

Founder & Creative Director, Off the wall, Paris

Stéphane Magnan

Director, Les Filles du Calvaire Gallery, Paris

Jeanne Mercier

Independent Commissioner – Founder of Africa in visu

Severine Morel

Art Buyer, Havas Paris, Curator Havas Gallery

Chantal Nedjib

Communication consulting by photography, Paris

Patrick Remy

Editor, Artistic Director, Paris

Christophe Renard

Artistic Director, Paris

Valerie Revol

Marketing & Communication Category Sourcing Manager, LVMH

Kate Ryder

Photographer’s agent, Together Associates

Stefan Sagmeister

Designer, founder of Sagmeister & Walsh, New York

Lisette Scheers

Founder & President, Nala Designs, Malaysia

Christian Skjott

Student, Danish School of Media and Journalism – Creative Communication

Raphaelle Stopin

Artistic Director, Fashion and Photography festival, Hyères

Marla Ulrich

Head of Production at DDB San Francisco

Françoise Vogt

Head of sponsorship, PMU, Paris

Francesco Zanot

Curator, Camera, Turin

THE NOMINATORS

The Ooshot Award invited 30 nominators selected for their expert eye in their field of imagery to propose their selection of photographers who marked the scenery of commissioned photography the last three years. But beside being nominated a photographer can partake without any limit in age nor territory.

Béatrice Andrieux

Artistic Director, AIPAD, New York

Clair Carter-Ginn

Creative Consultancy, Forecast Agency

Louise Clements

FORMAT festival director, Ferby

Lucie Conticello

Photography Director, M Le Monde, Paris

Floriane de Saint Pierre

Floriane de Saint Pierre Associés and Eyes on Talents Founder

Araz Fazaeli

Founder, The Tehran Times

Marcel Feil

Artistic Director FOAM, Amsterdam

Amélie Gillier

Artistic & Style Expert Associate Director, EXCP

Clare Grafik

Curator, Photographer’s Gallery, London

Marion Hislen

Photography Delegate, Ministry of Culture, Paris

Karen Jonsson

Corporate & Special Projects development Manager, Magnum Photos, Paris

Alexander Keblow Kofoed

Student, Danish School of Media and Journalism – Creative Communication

Anna-Alix Koffi

Founder & Creative Director, Off the wall, Paris

Stéphane Magnan

Director, Galerie Les Filles du Calvaire, Paris

Jeanne Mercier

Independent Commissioner – Founder of Africa in visu

Severine Morel

Art Buyer, Havas Paris, Curator Havas Gallery

Chantal Nedjib

Photography Communication consulting, Paris

Patrick Remy

Editor, Artistic Director, Paris

Christophe Renard

Artistic Director, Paris

Valerie Revol

Marketing & Communication Category Sourcing Manager, LVMH

Kate Ryder

Photographer’s agent, Together Associates

Stefan Sagmeister

Designer, founder of Sagmeister & Walsh, New York

Lisette Scheers

Founder & President, Nala Designs, Malaysia

Christian Skjott

Student, Danish School of Media and Journalism – Creative Communication

Raphaelle Stopin

Artistic Director, Fashion and Photography Festival, Hyères

Marla Ulrich

Head of Production, DDB San Francisco

Françoise Vogt

Head of sponsorship, PMU, Paris

Francesco Zanot

Curator, Camera, Turin

THE TEAM

VALERIE HERSLEVEN

Ooshot PRESIDENT and founder od Ooshot Award

The desire to create a new Prize dedicated to commissioned photography has been itching the spirit of Valérie Hersleven for many years, who sought, throughout her professional career, to melt the boundaries between art and commercial photography. She is passionate about the photographic medium and comes from a family where photography has always had its place, from her earliest childhood with her grandmother. After starting her career at Apple and the VVL/ BBDO advertising agency in Belgium, she later became a photographic agent in London and Paris. She sold her agency in 2012 to launch Ooshot in 2014. Now operating in 47 countries, Ooshot offers more than 5,000 service providers, videographers and photographers. In 2012, Valérie co-organized the exhibition “ Pubart ” to illustrate the links between brands and artists. Often referred to as a “pasionaria” of photography, Valérie also promotes this recognition of commercial photography in major French institutions.

CAROLINE BOURRUS

Former Deputy Editor-in-Chief of photography magazine De l’air, Caroline Bourrus has distinguished herself by her press campaigns within Phaidon international editions for nearly eight years, in the fields of photography, design, photography, architecture, gastronomy, fashion and youth. She created her cultural communication agency in 2013 while continuing to work for Phaidon for French-speaking countries and is also involved in other cultural projects, including the communication and press relations of the Prix Levallois. She steered the creation of the Ooshot Award at its launch until early 2018.

JEFF GAUDINET

Jeff is behind the visual identity of the Ooshot Award. he is a graphic designer and the founder of the participative artistic project Skatemoss. He currently works for Satisfy has their Art Director. After obtaining a master’s degree in marketing in France, Jeff spent three years in Los Angeles where he studied graphic design, photography and fashion design. Jeff works primarily in the fields of luxury (fashion, perfume, wine & spirits) as well as culture. Jeff has a cross-disciplinary graphic outook without leaving one medium for another. Since 2012, Jeff is a lecturer at the High School of Art and Design of Geneva (HEAD) in section Design Fashion.

FANNIE ESCOULEN

Independent curator, specialist in contemporary photography, Fannie Escoulen was deputy director of the BAL in Paris since its creation in 2007 until 2014, then artistic director of the Prix Levallois for the young international photographic creation from 2015 to 2017, she actively participated in the creation of the Ooshot Award until September 2018.

MAËVA GAMBERINI

Holder of a Bachelor’s degree in Psychology from Paris Descartes University and currently in Master 1 Brand Communication and Strategy at Sup de Pub, Maëva accompanies the Marketing team of the Ooshot Award. She develops, in parallel, a personal Instagram account of collage, mainly mixing statues and human bodies @princesse_solaire.

THE TEAM

VALERIE HERSLEVEN

Ooshot PRESIDENT and founder od Ooshot Award

The desire to create a new Prize dedicated to commissioned photography has been itching the spirit of Valérie Hersleven for many years, who sought, throughout her professional career, to melt the boundaries between art and commercial photography. She is passionate about the photographic medium and comes from a family where photography has always had its place, from her earliest childhood with her grandmother. After starting her career at Apple and the VVL/ BBDO advertising agency in Belgium, she later became a photographic agent in London and Paris. She sold her agency in 2012 to launch Ooshot in 2014. Now operating in 47 countries, Ooshot offers more than 5,000 service providers, videographers and photographers. In 2012, Valérie co-organized the exhibition “ Pubart ” to illustrate the links between brands and artists. Often referred to as a “pasionaria” of photography, Valérie also promotes this recognition of commercial photography in major French institutions.

CAROLINE BOURRUS

Former Deputy Editor-in-Chief of photography magazine De l’air, Caroline Bourrus has distinguished herself by her press campaigns within Phaidon international editions for nearly eight years, in the fields of photography, design, photography, architecture, gastronomy, fashion and youth. She created her cultural communication agency in 2013 while continuing to work for Phaidon for French-speaking countries and is also involved in other cultural projects, including the communication and press relations of the Prix Levallois. She steered the creation of the Ooshot Award at its launch until early 2018.

JEFF GAUDINET

Jeff is behind the visual identity of the Ooshot Award. he is a graphic designer and the founder of the participative artistic project Skatemoss. He currently works for Satisfy has their Art Director. After obtaining a master’s degree in marketing in France, Jeff spent three years in Los Angeles where he studied graphic design, photography and fashion design. Jeff works primarily in the fields of luxury (fashion, perfume, wine & spirits) as well as culture. Jeff has a cross-disciplinary graphic outook without leaving one medium for another. Since 2012, Jeff is a lecturer at the High School of Art and Design of Geneva (HEAD) in section Design Fashion.

FANNIE ESCOULEN

Independent curator, specialist in contemporary photography, Fannie Escoulen was deputy director of the BAL in Paris since its creation in 2007 until 2014, then artistic director of the Prix Levallois for the young international photographic creation from 2015 to 2017, she actively participated in the creation of the Ooshot Award until September 2018.

MAËVA GAMBERINI

Holder of a Bachelor’s degree in Psychology from Paris Descartes University and currently in Master 1 Brand Communication and Strategy at Sup de Pub, Maëva accompanies the Marketing team of the Ooshot Award. She develops, in parallel, a personal Instagram account of collage, mainly mixing statues and human bodies @princesse_solaire.

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